Redditor Proves These Unbelievable LEGO Instructions From The 1970s Are In Fact Real

Today LEGO is probably one of the most recognized toy brands worldwide. The Danish company started creating building bricks that snapped into each other in 1949, and since then has continuously grown to be a massive empire that is loved by all. The toy brand itself isn’t just a toy anymore, but a franchise. It has theme parks, retail stores, and even movies built around the iconic toys.

Through its growth and $15 billion value as a company, LEGO has more or less still remained true to its roots. Lego bricks are all about building and creating and letting your imagination take you away. The toy has always appealed to children of young ages because it allows them to use their imagination and use their tactile skills to build something all their own.


Despite gender marketing of today, pushing pink flowery dolls on little girls and blue and black race cars to boys, LEGO has historically refrained to do just that, maintaining the building and creating knows no gender. Just look at this instruction pamphlet that used to come in Lego sets from the 1970s. A Reddit user found the note and shared it with the internet community, many of whom agreed that the message itself sounded like the very moral of The Lego Movie that was recently released in 2014.


Some Reddit users doubted the authenticity of the letter, saying that the simplicity and font choice of the letter made it look fake. However, when PopSugar reached out to Lego directly about the letter, spokesperson Roar Rude Trangbæk confirmed that it was authentic and those pamphlets were in fact distributed in playsets for girls from the 1970s. 

“Yes, the text is from 1974”, said Trangbæk, “And was a part of a pamphlet showing a variety of LEGO doll house products targeted to girls aged four and up from the 1970s.” Even though in the 1970s and today, there are still sets “for girls” and “for boys,” Lego knows that creativity should know no bounds!