Airbnb Is Teaming Up With Realtor.com To Let Home Buyers Try Out Their Homes Before Purchase

Since it’s launch in 2008, Airbnb has revolutionized the way people travel by allowing people to directly market and list their homes or rooms for rent as short-term lodging. With options ranging from shared rooms to castles, in over 91+ countries, you can find just about anything to make your travels magical. In fact you would be hard pressed to find anyone under the age of 40 who hasn’t stayed at or listed their place on Airbnb.

IMAGE SOURCE: REALTOR

But Airbnb isn’t satisfied with just turning the hotel industry on its head, Airbnb is partnering with organizations like realtor.com to step into the world of real estate. How does that work? Potential buyers shopping on Realtor.com would have the chance to test out the property they are considering purchasing for for a few nights to help them decide whether it is the right home and neighborhood for them.

No one wants to make one of the biggest purchases of their life only to spend their first night in their place and realize the neighborhood is creepy or loud or just just not a good fit.

IMAGE SOURCE: MODERN INTERIOR HOME DESIGN

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When customers visit Realtor.com, not only will the get to browse all sorts of listings, they’ll also have the option to “Airbnb before buying.” Airbnb and Realtor.com hope that their new partnership will not only enhance the overall home buying experience, but also help to ease customers into homeownership in their new neighborhoods.

Buying a home is stressful, trying before they buy could help to alleviate some of the stress that comes along with the decision making process.

“It’s enabling them to try before they buy,” said Ryan O’Hara, CEO of Move, the parent company of Realtor.com. “We’re helping people make better choices on the biggest decision of their lives.” Chip Conley, head of Airbnb’s global strategy is stoked about the new partnership too saying, “We’ll be able to allow potential homeowners the special opportunity to experience those neighborhoods as if they already live there — before making the decision to buy.”

IMAGE SOURCE: EXPRESS.CO.UK

Travel made easy, home buying made a bit easier. What’s next?