SEO Semantics: Tricks and Tips

There is a gradual evolution in trends and tactics in search. These are the five most important actions you can take to make sure that your marketing aligns with where search is going.

Adapt to Semantic Search: Target Topics, Not Phrases

Google is officially a semantic search engine, which means it’s connecting visitors to pages with the meaning they’re looking for, not just the letters and words they typed into that little box.

To adapt to this, you need to target a broader topic, not just the specific phrase. Spread your meaning out, using related phrases, covering the things that are semantically linked.

Adapt to Voice Search: Use Full, Natural Sentences

Every day, more of us are doing hands-off searches. Voice-based queries tend to be longer phrases usually questions.

To adapt your content to this trend, optimize your content by using sentences that provide the complete meaning, both questions and answers.

Adapt to Future Link Spam Penalties: Build Your Network of Content Creators

As the last artificial link building tricks link spam tactics are penalized, there is one sure way to dodge future changes and potential penalties: focus on relationships, not links.

If you trace back the process from lead to traffic, traffic to ranking, and ranking to links, you’ll find it starts with people.

Adapt to User Interaction Signals: Use Formatting and Media that Keeps Visitors Longer

Quality affects rankings, right? Better articles rank higher. But how does Google know what’s good? The answer is in your Analytics.

Visitors who come to your page from a search engine sometimes leave without visiting another page. This is called a “bounce.” It’s a powerful indicator of quality and relevance.

You may be able to see the correlation between rankings and time on page in your own Analytics.

Adapt to All Future Changes! Make the Best Page for the Topic

Here’s some advice you hear far too little on SEO posts. But it’s the single most important piece of advice we can give. Here goes: Make the best piece of content on the internet for your topic