How To Get More Leads

 

The burning question on every marketing client’s lips. How to get more leads for my business? Here are some hacks that will help you refine and improve your marketing and truly excel at lead generation.

UP YOUR CONTENT GAME

We are not just referring to the quality of the content, but what type of content you are using. Content marketing goes far beyond blog posts. Consider investing more so you can deliver a premium level of content.

SIMPLIFY YOUR WEBSITE DESIGN

Dynamic isn’t always a good thing when it comes to trying to get across a message. Keep your website design clear and to the point, with a succinct message and navigation bar. Use website real estate for the essentials for getting leads, like forms and contact info.

REVISE YOUR CTAS

You want to ensure your CTAs are to-the-point, noticeable, and well-placed. As small as the unassuming CTA may be in the overall scheme of your strategy, these are actually one of marketer’s’ most powerful lead generation tools.

CHECK YOUR LEAD SCORING

If you want to get quality leads, you first have to determine what a quality lead is. Lead scoring is a simple system to help differentiate leads based on their likeliness of becoming a customer, or even a repeat customer. You assign points to prospects based on the actions they have taken. 68% of successful marketers have found switching to lead scoring based on content and engagement to be an effective move.

PERSONALIZE YOUR EMAILS

The email clickthrough rates average hovers around 4 percent. A simple trick  to increase your clickthrough rate is to use more personalized messaging. Research has shown that personalization leads to 6 times higher email transaction rates. With your target audience in mind, see if your emails make more of an impact with a more conversational tone.

KEEP REFINING

You don’t necessarily have to revolutionize your marketing strategy to get more leads. You may see the results you’re after simply by making a few changes or trying new techniques. Try these hacks. Measure their impact. Then keep making them better.