Creating Video Content For Your Business

Video creation is now easier than ever, with tools popping up to help even beginners create beautiful, compelling videos.

Here are some of the best tools to help you create beautiful videos for your marketing campaigns.

Why video?

Bombarded with content options, audiences are looking for variety, and the connective capacity of video has given publishers new ways to differentiate themselves and stand out from the noise. Studies have found that just by including a video on your landing page, you can increase your conversion rate by up to 80%, while adding a video to your email can increase your click-through rate by a staggering 200-300%. People who watch video are also 64% more likely to buy a product online.

Here are six tools to help you create video content for your brand or personal use.


RendrFX is a video creation tool for websites, social media and other marketing purpose. And even better, you can get started using it for free.


Animoto is another great, easy to use video creator, that’s perfect for businesses, as well as photographers and personal use.


Wideo was designed to help you create marketing videos as easily as possible.

Their video creator is very easy to use – you can start with one of their templates, or simply drag and drop the elements you want to use into the video builder.


Biteable is an online animation video creator that can be used by complete beginners to create all kinds of videos, such as presentations, infographic videos, logo animations, slideshows, ads for your business and more.


Powtoon is for creating animated videos – with ready-made templates which you can customize with their drag and drop feature, making it very easy to create an animated video or presentation in just minutes.


Kizoa is a movie maker and video editor with lots of extra features to help you create engaging videos. With customizable templates that you can choose from, or alternatively, you can start your own video from scratch.