How To Use Stories To Strengthen Your Brand

Everybody loves a good story, so why not use that to the advantage of your brand? Commercials and advertisements are great, but a story tends to add that human element that allows brands to connect with their audiences. Why is this the case? Great stories are relatable, and everyone can appreciate a story that they can relate to. Good stories can establish a more intimate connection between your brand and your audience, but doing so effectively isn’t easy. If you can’t find a way to connect with your audience that gets the message across effectively, a story, no matter how “relatable” can easily come off as disingenuous. Here are a handful of things to keep in mind when telling your brand’s story.

Your story has to be authentic.

Your audience can see through insincerity right away, so never underestimate their intelligence. It’s to your benefit to deliver a clear, concise story without any embellishments or falsehoods. A great story sells itself, so if you’re trying to sell your story, chances are you’re doing it wrong.

Be interesting

If your audience is old enough to be interested in your product, they’ve probably seen countless humourless pitches and bland stories. This is a great opportunity to distinguish yourself. A great story shouldn’t be a monotone speech, so try to make your message more captivating. Some people use humor to achieve this, or even sarcasm. Regardless of how you go about it, keep it consistent. This will help establish a good public perception of your brand.

Be memorable

Remember that as the storyteller, you are the face of your brand. How you deliver your story determines just how memorable you are. You definitely don’t want to overdo it, but you should strive to leave a good lasting impression on your audience. Take into account all the quirks and characteristics that make you unique and try to capitalize on those. Passion also speaks volumes, so make sure to communicate your passion for your brand as you tell it’s story.