Visual Marketing For Next Level Social Media

Having unique, specialized visuals on your social media accounts is next-level marketing that reaps huge rewards, but to the layman, creating them yourself can be a daunting venture. However, with modern and super easy-to-use tools at your disposal for little to no cost, there really is no excuse for you to not have custom visual marketing images today.

We’re not here to tell you how to use these programs (that’s what FAQ sites are for) but there are a few things you should decide on before you sit down to create your own images. These are things that a designer would think of right off the bat, like a color palette or font choice for your business / brand. This might involve pulling colors from your logo (if you already have one) or from your blog page / website. Chances are you’ve already subconsciously made some of these choices on those pages, so use and extrapolate them!

The next thing is to make sure you’re consistent in your design with each image you make. If you do this well, people will have a visual recognition of your design before they even notice what you’re posting, making this the first point of contact you’ll have with your customers or followers. Make sure it’s unique, simple, and identifiable, and they’ll definitely thank you for it.

If you’re struggling to get started, pinterest is an excellent place to both see other people’s designs and gather the different images and text that inspire you. Looking at everything as a whole can really help you boil down what’s essential to you and your brand. Good luck!