Cultivate Your Online Presence

A positive online presence is vital to the success of your business. We all know it, but what’s the best way to cultivate good standing and ranking online? About 80% of shoppers conduct online research before they buy something, so how can you put your company’s best foot forward for those potential customers?

First, you need to focus on getting to the top Google ranking page for your industry. It’s vital for visibility and drawing in new customers. You can do this by making sure you have a positive presence on sites like Facebook, Yelp, and even the Better Business Bureau. The more visible your business is and the more customers praise their experience with you, the better.

Also, make sure your company website is up to date, and that you consistently post to it. Create content, add photos, and make sure that Google is aware that it’s constantly changing and being changed. When you post new and noticeable content, the search engine makes a note of it and adds points towards your ranking.

Finally, and this should come as no surprise, make sure you earn good reviews. Have excellent customer service, and encourage people who had a good experience with you to rate you online. This is good for Google, but it’s also good for that 80% of shoppers who are looking for a highly rated company to give their business to. One good online review is worth twenty word-of-mouth referrals, so seek them out!