Social Media Marketing Strategy Creation

You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself. But if you need a social media marketing plan, start here.

Step 1: Which sites should you use?

Google+ and Twitter might as well be Mountain Dew and Pepsi. Each network is unique, with its own best practices, own style, and own audience.

You should choose the social networks that best fit your strategy and the goals you want to achieve. You don’t have to be on them all — just the ones that matter to you and your audience.

Step 2: Fill out your profiles completely

A completed profile shows professionalism, cohesive branding and a signal to visitors that you’re serious about engaging.

Step 3: Find your marketing voice and tone

Cultivate a voice that delights your customers, then your customers will be thrilled to spread the love about you.

Step 4: Pick your posting strategy

What’s the ideal amount to post per day? How often should you post? When should you post? What should you post? What works for you might not work for me, and you never know until you try.

Step 5: Analyze, test and iterate

The more you post, the more you’ll discover which content, timing, and frequency is right for you.

How will you know? It’s best to get a social media analytics tool. Most major social networks will have basic analytics built into the site; it’s just a little easier to seek and find this information from an all-encompassing dashboard.

Step 6: Automate, engage and listen

The final piece of a social media marketing plan involves having a system you can follow to help you stay on top of updates and engage with your community.

To start with, automate posting of your social media content.

Your plan doesn’t end with automation, though. Social media requires engagement, too.

When people talk to you, talk back. Set aside time during your day to follow up with conversations that are happening on social media.