Facebook Groups For Business


Forums provided an early version of social marketing, gathering together others to discuss common interests and causes. Most forums no longer exist. They are difficult to grow and maintain high levels of engagement from members.

Initially as an alternative to forums and to create more community amongst its members, Facebook created Facebook Groups. These sub-groups within Facebook can be created by any individual or business on Facebook. They allow you to create group messages, conversations and community. You can either keep them completely open, closed but discoverable (when you have to approve all members joining), or secret (that you can only find with a link).

When it comes to business, Facebook Groups are a powerful tool. Here are a few of Facebook Groups’ many uses:

Benefiting customers: Facebook Groups can be offered as a benefit of being a member of an organization or a customer of a business. A restaurant can create a Facebook Group where recipes and local events are shared with its customers. Or a realtor can create a community group for its clients to have a gathering place to share town information and resources.

Gathering members/attendees: Facebook Groups can be used to create engagement, relationships and partnerships via members of your group or association, or attendees of your upcoming event. You can also your own Facebook Group to foster relationships amongst your attendees of an upcoming event or conference.

Promoting others: If you have or plan to support other people’s launches, try creating a Facebook Group as one of your key promotional strategies.

Promoting books or product launches: Before you launch your next product or publish your first or next book, try creating a Facebook Group to help in your promotions efforts.

You can use Facebook Groups to attract more leads, create customer engagement or launch your next batch of fans to grow your business? That’s why you should build Facebook Groups into your next promotion plan and see if this free platform can become one of your secret business growth strategies.