SEO Semantics: Tricks and Tips

There is a gradual evolution in trends and tactics in search. These are the five most important actions you can take to make sure that your marketing aligns with where search is going.

Adapt to Semantic Search: Target Topics, Not Phrases

Google is officially a semantic search engine, which means it’s connecting visitors to pages with the meaning they’re looking for, not just the letters and words they typed into that little box.

To adapt to this, you need to target a broader topic, not just the specific phrase. Spread your meaning out, using related phrases, covering the things that are semantically linked.

Adapt to Voice Search: Use Full, Natural Sentences

Every day, more of us are doing hands-off searches. Voice-based queries tend to be longer phrases usually questions.

To adapt your content to this trend, optimize your content by using sentences that provide the complete meaning, both questions and answers.

Adapt to Future Link Spam Penalties: Build Your Network of Content Creators

As the last artificial link building tricks link spam tactics are penalized, there is one sure way to dodge future changes and potential penalties: focus on relationships, not links.

If you trace back the process from lead to traffic, traffic to ranking, and ranking to links, you’ll find it starts with people.

Adapt to User Interaction Signals: Use Formatting and Media that Keeps Visitors Longer

Quality affects rankings, right? Better articles rank higher. But how does Google know what’s good? The answer is in your Analytics.

Visitors who come to your page from a search engine sometimes leave without visiting another page. This is called a “bounce.” It’s a powerful indicator of quality and relevance.

You may be able to see the correlation between rankings and time on page in your own Analytics.

Adapt to All Future Changes! Make the Best Page for the Topic

Here’s some advice you hear far too little on SEO posts. But it’s the single most important piece of advice we can give. Here goes: Make the best piece of content on the internet for your topic

Yoga Twice A Week Beats Depression

A series of studies found weekly yoga sessions can help relieve symptoms of depression while offering less of a stigma than seeking traditional treatment for mental health. It is believed that the combination of exercise and meditation helps reduce stress, anxiety, low mood and also improves self-confidence. Many new yoga practitioners cite mental health concerns and stress reduction as a great reason for practicing yoga. The research on yoga has still not caught up with its current popularity, but studies seem to offer data to support it.  

Here are what studies are showing:

  • male veterans who took yoga 2X week for at least 8 weeks experienced fewer depression symptoms.
  • women 25-45 had reduced symptoms compared to those waiting to take classes.
  • 29 adults found taking Bikram yoga classes at least 2X a week for eight weeks significantly reduced symptoms of depression and improved quality of life, optimism, mental function and physical ability.

  • The more the participants attended yoga classes, the lower their depressive symptoms.
  • yoga can be used to treat people with depression when other treatments failed.
  • 74 mildly depressed university students responded better over time to yoga than simple relaxation classes.
  • yoga-based interventions have promise for depressed mood and that they are feasible for patients with chronic, treatment-resistant depression.’
  • The researchers also followed 12 people who took part in a 2.5 hour yoga sessions once a week for nine weeks. The patients’ scores for depression decreased and remained low 4 months later, showing lasting benefits.
    • Study participants received 30 minutes of instruction in either yoga or relaxation and were asked to perform the same exercises at home for eight days using a 15-minute instructional video.
    • Both groups showed reduced symptoms immediately afterwards, but two months later, only the yoga group showed significantly lower scores for depression, anxiety and stress.

At this time, we can only recommend yoga as a complementary approach, likely most effective in conjunction with standard approaches delivered by a licensed therapist.

All-Inclusive Resorts Pros and Cons

All-inclusive. Show up with your bags and a smile and you are good to go! When planning a vacation, many people are choosing this option rather than doling out money for every little item. But, is it all it is cracked up to be?

Pros

  • Everything Is Included: Leave your wallet behind and you can do it all! Pool, beach, ice cream, drink after drink… all included.
  • Convenience: Typically located close to a major airport with round trip transportation. Servers are always on call and everything is at your fingertips.  
  • Food and Beverage: Buffets are open all day long, poolside grills, specialty shops and restaurants offering any type of cuisine your heart desires.
  • Activities: The whole family can enjoy a litany of activities from paddle boarding to yoga, kids activities to nightly entertainment. There is something for everyone!
  • Economical: Sticking to your budget on vacation can be difficult. All-inclusive vacations take away that worry and let your wallet rest.
  • Good For First-Time Travelers: Inexperienced travelers find this a great way to learn the rules of the road while relaxing as someone else takes over the driver’s wheel.

Cons

  • Less Authentic:When you travel to an exotic port, you want to experience the city and the culture. These resorts cater to the masses, never offering a taste of the authentic countryside.
  • Crowds: Like on a cruise ship- you find yourself vying for specialty restaurants and chairs by the pool. Reservations need to be made upon arrival, if not before, to beat back the competition.
  • Noise: For some, noise can be a real problem. In family-friendly resorts, children are the norm. In adult resorts, bars can fill with obnoxious patrons taking advantage of the free drinks.
  • Too Big: If you enjoy intimacy on your vacation, all-inclusive is not for you. For the same reasons listed above, along with the size of the resorts themselves, intimate family time is hard to come by.
  • The Fine Print: All-inclusive does not really cover EVERYTHING. There are always amenities that come with extra costs, so be careful so you are not surprised at checkout.

 

Yummy Dairy Free Menu Options

For one of a number of reasons, you have decided to go dairy-free. Finding reciepies can be challenging, but there are a few items that youc an add to your list to help you on your dairy-free journey. Nut and seed butters can be huge in making dressings and sauces and they are packed in healthy fats and protiens. It is also smart to have a dairy replacements like coconut or hemp based plant beverages that can be added to smoothies, coffee and other recipes.

Breakfast: Tropical Green Smoothie

This smoothy helps to start your day in the green as well as an addition of mango and bananas, which will be packed with fiber, fats, protien, vitamins and minerals.

Serves 1

Ingredients

  • 1 cup Organic Unsweetened Coconut Original Non-Dairy Beverage
  • 1 cup frozen spinach
  • 1 frozen banana
  • ½ cup frozen mango
  • ½ cup frozen zucchini
  • 1 heaping tablespoon almond butter
  • Suggested toppings: Hemp seeds, toasted coconut flakes

Method

  1. Put all ingredients in a blender and puree until smooth.
  2. Top with hemp seeds and coconut flakes.

Lunch: Kale Cobb Salad With Tahini Hemp Ranch Dressing

Lunch needs to be similar to breakfast including fiber, protein and healthy fats to keep you packed with energy. Add something creamy like ranch style salad dressing.

Serves 1

Salad Ingredients

  • ½ bunch kale, de-stemmed, washed and cut into thin ribbons
  • 1 hard-boiled egg (optional)
  • ½ cup roasted sweet potato, cut into cubes
  • Avocado oil (enough to cover entire skillet)
  • ½ cup organic corn kernels (if fresh, removed from the cob)
  • ½ cup cherry tomatoes, sliced in half
  • ½ an avocado, cut into small chunks
  • Sea salt, to taste

Tahini Hemp Ranch Dressing Ingredients

  • ¼ cup tahini
  • ¼ cup Pacific Foods Unsweetened Hemp Original Beverage
  • Juice of ½ a small lemon
  • 1 tablespoon fresh chives, finely chopped (or 1 teaspoon dried)
  • ½ teaspoon garlic powder
  • ¼ teaspoon dried dill
  • Sea salt, to taste
  • Freshly cracked black pepper, to taste

Method

  1. In a medium skillet or pan, heat enough avocado oil to cover the base of the skillet over medium-high heat. Add corn kernels and a generous pinch of salt. Cook for 4 to 5 minutes, stirring only once or twice, until kernels are golden and sweet. Remove from heat.
  2. To make dressing, whisk ingredients together in a small bowl until well-combined. Taste for seasoning.
  3. In a medium mixing bowl, combine kale and two spoonfuls of dressing. Massage the dressing into the kale for about 30 seconds.
  4. Serve kale topped with the corn, sweet potato, tomatoes, avocado, and egg, if using (peeled and sliced into rounds). Drizzle with more dressing and season with salt as desired.

Savory Snack: Veggies & Dip

Snacks should keep you focused on your eating goals. For a creamy snack, use leftover Tahini Hemp Ranch as a dip for radishes, cucumbers, grain-free chips—whatever dairy-free dippers your heart desires! You could also try dips like hummus and baba ganoush, which are both naturally free of dairy and can easily be found premade.

Sweet Snack: Chai-Spiced Energy Balls

Sweetened with spices and dates, these protein-packed energy balls are great for tackling those afternoon cravings without any dairy or added sugar.

 

Dinner: Veggie Pasta

Dairy-free pasta or vegetable-based noodles are a great way to eat without the lactose.

Search for these recipes:

  • One-Pot Summer Veggie Linguine
  • Sweet Potato Noodles with Creamy Cashew Sauce
  • Zoodles with Creamy Avocado Pesto

Dessert: Banana Peanut Butter Nice Cream

Dairy free ice cream often contains additives and sugars so it is better to create your own sweet treat!

Serves 1 to 2

Ingredients

  • 2 frozen bananas
  • 2 tablespoons Unsweetened Coconut Original Non-Dairy Beverage
  • 2 tablespoons peanut butter
  • Suggested toppings: Dairy-free chocolate chips, berries, toasted coconut flakes

Method

  1. In a blender or food processor, puree frozen bananas and coconut beverage until smooth. Add peanut butter and process until well-combined.
  2. Serve with desired toppings.

Successful Social Media Campaigns Know This

Many companies know that a social media campaign based around their product would boost sales and benefit their base, but they don’t really know how to go about it. If social media campaigns don’t catch the correct tenor of the people they’re trying to reach, they fall flat on their faces, yesterday’s news lining digital trash cans. If you’re serious about launching a campaign, therefore, you need to start with setting direct goals for your company.

It isn’t enough to say you want to increase sales, you need to know the increase amount you want. If getting more hits on a particular age group is the goal, define a percentage increase that you want for that age group. This helps you not only identify more clearly who you’re trying to reach or what you’re trying to do, but it also makes the problem more manageable. You know you’re no longer shooting for the moon, your goal is a simple 5% increase, and that allows you to get working.

Having good access to correct analytics is also key. You need to know how many people are viewing your campaign, for how long at a time, in addition to whether or not it provokes anyone to make a purchase. Google Analytics is an excellent place to start, but it isn’t the only one. Research the application that will give you the most relevant information for your campaign and monitor those numbers closely! Small adjustments can make a world of difference in online campaigns, and once you have reliable numbers, all that’s left is the creative stuff, right?