How To Get More Leads

 

The burning question on every marketing client’s lips. How to get more leads for my business? Here are some hacks that will help you refine and improve your marketing and truly excel at lead generation.

UP YOUR CONTENT GAME

We are not just referring to the quality of the content, but what type of content you are using. Content marketing goes far beyond blog posts. Consider investing more so you can deliver a premium level of content.

SIMPLIFY YOUR WEBSITE DESIGN

Dynamic isn’t always a good thing when it comes to trying to get across a message. Keep your website design clear and to the point, with a succinct message and navigation bar. Use website real estate for the essentials for getting leads, like forms and contact info.

REVISE YOUR CTAS

You want to ensure your CTAs are to-the-point, noticeable, and well-placed. As small as the unassuming CTA may be in the overall scheme of your strategy, these are actually one of marketer’s’ most powerful lead generation tools.

CHECK YOUR LEAD SCORING

If you want to get quality leads, you first have to determine what a quality lead is. Lead scoring is a simple system to help differentiate leads based on their likeliness of becoming a customer, or even a repeat customer. You assign points to prospects based on the actions they have taken. 68% of successful marketers have found switching to lead scoring based on content and engagement to be an effective move.

PERSONALIZE YOUR EMAILS

The email clickthrough rates average hovers around 4 percent. A simple trick  to increase your clickthrough rate is to use more personalized messaging. Research has shown that personalization leads to 6 times higher email transaction rates. With your target audience in mind, see if your emails make more of an impact with a more conversational tone.

KEEP REFINING

You don’t necessarily have to revolutionize your marketing strategy to get more leads. You may see the results you’re after simply by making a few changes or trying new techniques. Try these hacks. Measure their impact. Then keep making them better.

Building Trust With Your Content Marketing

Trust is the glue that binds together any relationship including the brand-customer bond. When consumers trust your brand, they will feel more confident in your products and services.

BE CONSISTENT IN YOUR BRAND STORY

Take a look at your online presence and make sure there are no inconsistencies. Not only will consistency build trust, but being inconsistent is a great way to tarnish your reputation.

RESOLVE CUSTOMER COMPLAINTS

Admitting our errors is what makes us human. When a customer has a complaint, react to it via the most appropriate channels. Take steps to apologize and correct what you can. This shows there is a genuine desire to provide a value-driven product or service. pixaby.com

BE PERSONABLE

This is where serious customer data comes into play to help segment your buyers and target your customers with better-personalized marketing. One of the best ways to convince your customers to trust your brand is to let them know there are real, live human beings behind the scenes.

DEMONSTRATE TRANSPARENCY

Transparency is essential not just for your relationships with your customers, but also with all stakeholders. The less information people have, the more they have to guess or assume what the truth is.

USE SOCIAL PROOF ON YOUR WEBSITE

Social proof is one of those tactics in marketing that seems too easy. But it works. It’s one of the graceful meeting points between marketing and psychology. What other people do influences our perception.

JOIN THE SOCIAL RESPONSIBILITY MOVEMENT

Millennials, in particular, are pushing for more social responsibility, and are more likely to interact with a brand that addresses it. TOMS One for One campaign, SolarCity’s GivePower Foundation, Microsoft’s YouthSpark are all excellent exam. Want to build a reputation as a brand that consumers can count on? Add finding a way to change the world to your marketing strategy.

BE AUTHENTIC

Authenticity isn’t just a buzzword in marketing. It’s the shift from advertising to inbound, brand-centric to customer-centric. Consumers are more aware, have access to more information, and are becoming more sophisticated in the experience they want from the brands they choose to interact with.

SEO Semantics: Tricks and Tips

There is a gradual evolution in trends and tactics in search. These are the five most important actions you can take to make sure that your marketing aligns with where search is going.

Adapt to Semantic Search: Target Topics, Not Phrases

Google is officially a semantic search engine, which means it’s connecting visitors to pages with the meaning they’re looking for, not just the letters and words they typed into that little box.

To adapt to this, you need to target a broader topic, not just the specific phrase. Spread your meaning out, using related phrases, covering the things that are semantically linked.

Adapt to Voice Search: Use Full, Natural Sentences

Every day, more of us are doing hands-off searches. Voice-based queries tend to be longer phrases usually questions.

To adapt your content to this trend, optimize your content by using sentences that provide the complete meaning, both questions and answers.

Adapt to Future Link Spam Penalties: Build Your Network of Content Creators

As the last artificial link building tricks link spam tactics are penalized, there is one sure way to dodge future changes and potential penalties: focus on relationships, not links.

If you trace back the process from lead to traffic, traffic to ranking, and ranking to links, you’ll find it starts with people.

Adapt to User Interaction Signals: Use Formatting and Media that Keeps Visitors Longer

Quality affects rankings, right? Better articles rank higher. But how does Google know what’s good? The answer is in your Analytics.

Visitors who come to your page from a search engine sometimes leave without visiting another page. This is called a “bounce.” It’s a powerful indicator of quality and relevance.

You may be able to see the correlation between rankings and time on page in your own Analytics.

Adapt to All Future Changes! Make the Best Page for the Topic

Here’s some advice you hear far too little on SEO posts. But it’s the single most important piece of advice we can give. Here goes: Make the best piece of content on the internet for your topic

Successful Social Media Campaigns Know This

Many companies know that a social media campaign based around their product would boost sales and benefit their base, but they don’t really know how to go about it. If social media campaigns don’t catch the correct tenor of the people they’re trying to reach, they fall flat on their faces, yesterday’s news lining digital trash cans. If you’re serious about launching a campaign, therefore, you need to start with setting direct goals for your company.

It isn’t enough to say you want to increase sales, you need to know the increase amount you want. If getting more hits on a particular age group is the goal, define a percentage increase that you want for that age group. This helps you not only identify more clearly who you’re trying to reach or what you’re trying to do, but it also makes the problem more manageable. You know you’re no longer shooting for the moon, your goal is a simple 5% increase, and that allows you to get working.

Having good access to correct analytics is also key. You need to know how many people are viewing your campaign, for how long at a time, in addition to whether or not it provokes anyone to make a purchase. Google Analytics is an excellent place to start, but it isn’t the only one. Research the application that will give you the most relevant information for your campaign and monitor those numbers closely! Small adjustments can make a world of difference in online campaigns, and once you have reliable numbers, all that’s left is the creative stuff, right?

Build Teams With Better Ideas

Do your followers on Twitter effect how you come up with ideas at work? Our knee jerk reaction is “absolutely not” but social networks are now how we communicate with most of our friend group. That means of the people that you associate with online are the people who help form your opinions and even effect (however subconsciously) how your brain arrives at them. Having a diverse group of people that you only know incidentally (so you don’t have strong, emotional bonds to them) helps you gather more opinions and think critically about which make the most sense to you. And this, according to many studies, helps you come up with better ideas in all areas of your life.

Steve Jobs was once the CEO of Pixar Animation Studios (while also at Apple) and he made sure when they were designing new offices that the layout encouraged employees to leave their desks often and mingle with each other, in groups that didn’t stay the same. It’s a tall order, but good design can give us these impulses, and Jobs knew that when people are confronted by others that they don’t know well on a daily basis, their capacity for new and interesting thought dramatically increases.

So what does this mean for social media and your business? You can’t exactly curate your employees’ followers to make sure they hear diverse ideas. However, this can be one of a myriad of things you check social media for during the hiring process. You can also do what Jobs did, and encourage your employees to mingle outside their friend groups. If your office isn’t built for it, organize an outing or team building exercise that promotes communication! Your business will definitely thank you for it!