Are You A Lonely Entrepreneur?

Finally becoming an entrepreneur can be one of the most exciting journeys of your life, but it can also be one of the loneliest. Starting your own business is a mercurial, exhausting, rewarding, and incredible experience, but if you go it alone, you can sometimes find yourself sitting at the top without someone to share the challenges and rewards of it.

The key to curbing that feeling is to foster and promote community. While you might not be able to fraternize with your employees or customers in a relaxed way, that doesn’t mean that you can’t build the type of community that you used to have when you weren’t the boss, and you had fellow co-workers. You can create a community of makers, something that centers on your common drive to create and innovate, which will help in both professional and personal isolation.

However, you do have to work harder at it. The community isn’t built into the work, and entrepreneurs have a tendency to put the work above all else. If you’re having trouble convincing other people like yourself that these networks and communities are worthwhile, tell them that it’s imperative that they surround themselves with people who constantly challenge them intellectually and creatively. Nothing gets created in a void, afterall.

Having a community reminds you that you aren’t the smartest person in the room, and it gives you inspiration for ways to improve both yourself as a business owner and your business itself. So get out there, make some “business friends” and grow your network!

Influencer Marketing Shakes It Up

The marketing industry has been experiencing a revolution of sorts in the past few years, and, in a way, it’s been democratizing the process. That’s because with the rise of the internet and the ability of individuals to limit the amount to which they experience ads (think pop-up blockers and the like), marketing companies have had to really search for new ways to connect with potential consumers.

Enter bloggers, social media mavens, and private internet aficionados. People care less what celebrities and models are selling them, but if their favorite social media influencer is promoting a product, they’re more likely to perceive that ad as genuine and authentic. In this way, common people of the internet have become the new face of modern marketing.

This is good news for the savvy marketer, because it means they have to spend less money to have the same impact (after all, a blogger isn’t going to charge what Kim Kardashian would to make the same promotion on Twitter). However, it does mean that those marketers have to be smarter about how they spend their money, seeking out the influencers that have the right followers for their product. Kardashians reach a whole swath of people, but ordinary influencers have a niche.

In the end, marketing hasn’t changed so much after all: it’s still all about knowing who you’re trying to reach, and doing it in an organic way so they feel like you’re doing them a service. It’s a tough nut to crack in today’s techy times, but it’s a relief to know the basics will always stay the same.

Facebook Groups For Business

 

Forums provided an early version of social marketing, gathering together others to discuss common interests and causes. Most forums no longer exist. They are difficult to grow and maintain high levels of engagement from members.

Initially as an alternative to forums and to create more community amongst its members, Facebook created Facebook Groups. These sub-groups within Facebook can be created by any individual or business on Facebook. They allow you to create group messages, conversations and community. You can either keep them completely open, closed but discoverable (when you have to approve all members joining), or secret (that you can only find with a link).

When it comes to business, Facebook Groups are a powerful tool. Here are a few of Facebook Groups’ many uses:

Benefiting customers: Facebook Groups can be offered as a benefit of being a member of an organization or a customer of a business. A restaurant can create a Facebook Group where recipes and local events are shared with its customers. Or a realtor can create a community group for its clients to have a gathering place to share town information and resources.

Gathering members/attendees: Facebook Groups can be used to create engagement, relationships and partnerships via members of your group or association, or attendees of your upcoming event. You can also your own Facebook Group to foster relationships amongst your attendees of an upcoming event or conference.

Promoting others: If you have or plan to support other people’s launches, try creating a Facebook Group as one of your key promotional strategies.

Promoting books or product launches: Before you launch your next product or publish your first or next book, try creating a Facebook Group to help in your promotions efforts.

You can use Facebook Groups to attract more leads, create customer engagement or launch your next batch of fans to grow your business? That’s why you should build Facebook Groups into your next promotion plan and see if this free platform can become one of your secret business growth strategies.

Tips To Boost Social Shares

 

Shares have become the social media marketing equivalent of gold, especially for small businesses. Each share is a chain reaction where brand messaging is relayed to an entirely new audience, which can greatly help generate leads and sales. As it stands, Facebook is the undisputed king of social shares, making up for over 90 percent of shared articles in the first half of last year. Here are the social share tips to increase your sales.

1. Create compelling headlines

One of the most important elements, if not the most important, of your social content is the headline. This is what grabs people’s attention. Creating bland and boring headlines is one of the biggest sales-killers of online business.

2. Choose effective visuals

Including a visual element  exponentially increases the engagement 2.3 times than those without. And don’t limit visuals to just images; adding videos to your post grows your organic reach by as much as 135 percent!

3. Research industry issues

When you are releasing content, it is vital to provide something that is beneficial to your audience. If what you share is purely self-promotional or you’re just sharing boring and irrelevant content, it won’t get you very far. 

4. Post at the right times

Scheduling out your posts so they are released during high traffic times can really help to boost shares and views.

5.Look for common threads in successful posts

With some critical investigation, try to detect a common theme in your competitor’s content that viewers like. It’s important to find what speaks to your audience, whether it is the type of content you share or the valuable information. Once you find that niche that keeps people coming back, always be striving to improve and impress.

In conclusion

Once you’ve released some content and experienced high engagement or shares, you will want to keep the momentum going by continuously releasing successful posts. Do a little research and keep track of the analytics on your posts so you can continue to release high-value content that gets shared.

Social Media Marketing Strategy Creation

You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself. But if you need a social media marketing plan, start here.

Step 1: Which sites should you use?

Google+ and Twitter might as well be Mountain Dew and Pepsi. Each network is unique, with its own best practices, own style, and own audience.

You should choose the social networks that best fit your strategy and the goals you want to achieve. You don’t have to be on them all — just the ones that matter to you and your audience.

Step 2: Fill out your profiles completely

A completed profile shows professionalism, cohesive branding and a signal to visitors that you’re serious about engaging.

Step 3: Find your marketing voice and tone

Cultivate a voice that delights your customers, then your customers will be thrilled to spread the love about you.

Step 4: Pick your posting strategy

What’s the ideal amount to post per day? How often should you post? When should you post? What should you post? What works for you might not work for me, and you never know until you try.

Step 5: Analyze, test and iterate

The more you post, the more you’ll discover which content, timing, and frequency is right for you.

How will you know? It’s best to get a social media analytics tool. Most major social networks will have basic analytics built into the site; it’s just a little easier to seek and find this information from an all-encompassing dashboard.

Step 6: Automate, engage and listen

The final piece of a social media marketing plan involves having a system you can follow to help you stay on top of updates and engage with your community.

To start with, automate posting of your social media content.

Your plan doesn’t end with automation, though. Social media requires engagement, too.

When people talk to you, talk back. Set aside time during your day to follow up with conversations that are happening on social media.