For Websites, Simpler Is Always Better

You know that an online presence is essential to the success of your business. Yet it’s not enough to have just any old website; a recent study by Blue Corona asserts that 48% of people judge a business’s credibility by the design of it’s website, and that’s not a number to balk at. So how can you ensure that your website gets the stamp of approval from the hundreds of millions of consumers out there? One word: simplicity.

You may think that more is better, but with an increasing majority of people browsing the web on mobile devices, the cleaner a website can be, the better. Successful sites look less cluttered and more classic, they’re always reader-friendly and easy to figure out. Though you (as a consumer) may not consciously realize it, they also take away the slimy feeling that someone is trying to sell you a product. Users feel like they’re at your site because they want to be; no one is pushing them to shop.

Simple websites also create a great first impression of your business and help to foster trust between you and your consumers. They’ll know immediately what to expect of your site from using it just once, and that means they’re more likely to use it again. And then there’s the practical benefits to a simple website. They’re cheaper to create and cheaper to host. They load more quickly and are easier to update or fix on the back end. The bottom line is, simple websites save you money in the design and construction phase, and they make you more money once they’re live. What’s not to like about that?

Breakthrough New Medical Invention

Getting a medical procedure done with an endoscope today is a huge hassle, because doctors have no real way to track where the endoscope is in your body without using expensive equipment like x-rays. However, this may not be the case in the near future, thanks to a new invention by scientists at the University of Edinburgh that employs highly sensitive technology to basically capture minute light from the endoscope in question.

To explain how it works, you need to know a little about endoscopes in general. These medical instruments are basically very small cameras (with lights attached) on a cord that goes down your throat (or other orifice) so that doctors can get a clear look at your insides without cutting you open. Directing the endoscope is very hard, however, because tracking it once it’s out of sight is near impossible, until now. The new camera from the University of Edinburgh is so sensitive that it can detect photons, or individual particles of light. It can receive these both from the camera inside the body itself and from random locations that the photons might have bounced off of (like all those pesky organs).

The invention then uses the locations of these photons it’s receiving to pinpoint exactly where the endoscope is in your body! It could be used at a patient’s bedside and would dramatically reduce both the time these procedures take and, theoretically, the cost. Professor Kev Dhaliwal says of the new invention, “This is an enabling technology that allows us to see through the human body…. The ability to see a device’s location is crucial for many applications in healthcare, as we move forwards with minimally invasive approaches to treating disease.”

Google’s New Algorithm Means Change

Big news if you have any kind of commercial website: Google is going to change it’s algorithm for handling web traffic, and it could impact how people find literally any website. In fact, you may need an entirely new site just to appeal to the monolithic search engine’s new formula more acutely! But before you run screaming to call your I.T. guy, take a deep breath. The change won’t come for many months yet, and you’ll have plenty of warnings. Consider this one your first.

The biggest change that Google is implementing is a mobile-first policy, meaning that for the first time they’ll consider traffic from mobile devices more important than that from desktop or stationary setups. Google is making this transition because, as you might have guessed, mobile web users have surpassed their stationary counterparts, and access to the internet’s most popular search engine should reflect that. And your website should too. To ensure that your traffic doesn’t drop when the change does happen, pay a lot more attention to your mobile site now. Get one if you don’t already have one, and optimize (read: redesign) your mobile site for a mobile interface, which is more than making it user-friendly.

Once the actual structure of the site is adjusted, you should change your content in simple, easy-to-fix ways. Make paragraphs shorter (so they’re easier to read on small screens) and consider using more visual content, as long as they’re properly cropped for “portrait” viewing. Once you’re thinking like a mobile user, instead of someone who uses the traditional landscape or television-shaped monitor, the changes will be no-brainers! Make them now so when Google makes the switch, you won’t be caught unawares!